Business game : blended international project (BGAM01_IIBM)

The goal of this module is to :

• enable students to know how to conduct a project with the relevant processes, tools and techniques.
• Apply project management techniques and intercultural skills in the context of a serious game on international branding with students from different partner universities.

• Market research classes, then the market study phase in the students’ respective countries.
• Bringing together of the results and working on them during a week where the students will be physically in the same location : presentation to the key stakeholders at the end of the week.
• Virtual conference : Final dissertation and oral presentation of the results obtained.

On completion of the module, the student is expected to be able to :

L01 : Develop the relevant project management plan

L02 : Identify the project manager’s responsibilities (communication, skills, …)

L03 : Manage stakeholders

L04 : Develop the project schedule

L05 : Create the cost management plan

L06 : Create the risk register

L07 : Be able to work in a multi-cultural team

L08 : Structure a project at a distance

L09 : Create an international branding plan