ECTS
2 crédits
Composante
IUT d'Annecy
Objectifs
Provide students with the fundamentals of sociology of consumption and consumer psychology. Introduce cross-cultural marketing and raise awareness on the relevancy to diversify marketing strategies based on socio-cultural characteristics of consumers.
Heures d'enseignement
- Consumer behaviour and cross-cultural marketing - TDTravaux Dirigés20h
Pré-requis nécessaires
>> Be creative
>> Be a good observer of folks
Plan du cours
➢ Regular classroom + Discussion-based workshops
➢ Video extracts or articles as case studies
➢ Problem solving situations and small group work
➢ Reading up research articles and case studies could supplement the sessions and beused for individual study between each session.