Team management & interculturality (MNGT01_IIBM)

This module aims to enable the student to :

• Learn how to work in a team
• Learn & make the most of intercultural differences
• Understand and apply the keys to a successful presentation
• Pitch yourself, your company, your product
• Become aware of cultural differences and integrate intercultural communication into professional team projects such as advertising strategies.

• Hofstede’s theory of interculturality: the 6 dimensions of culture (2 hrs)
• Cross-cultural communication within a business organisation (2hrs)
• International communication: Global and Local Advertising + technical tools (4 hrs)
• Group project: teamwork and assessment (4 + 3 hrs)

L01: Understand the outcomes of interculturality

L02: Know how to improve cross-cultural communication within a team

L03: Know how to improve communication with international partners, clients, and customers

L04: Design advertising strategies to promote a product abroad